SWATCH

#THISISLOVE

Each year Swatch launches a new watch to mark Valentine's Day. The 2015 design, Unlock My Heart, was inspired by lovers padlocks on the Pont des Arts in Paris.
 
To highlight the launch of the watch, AKQA Berlin created the campaign #ThisIsLove, which celebrates the many kinds of love between friends, family and couples.
 
Based at AKQA Berlin, I provided copy direction for the website, film and social posts, which had a distinctly kitsch and playful tone.